Revenue Operations Architect · B2B and B2C Marketing

AILEEN MANALO

20+ years scaling inbound acquisition, enabling sales, and positioning companies as category leaders.

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Qualified B2B Inbound Growth

Content-led acquisition

40%

Sales Velocity Improvement ABM

Enterprise deals

$250M

Pipeline Influenced B2B Enterprise

Multi-stage campaigns

50%

Increase in Registered Users FinTech

User acquisition

34x

ROAS Social Commerce

Paid performance

33%

Surge in Leads FMCG

Campaign performance

Trusted by

What I Do

Full-Funnel Growth Engine

Strategy & Infrastructure

Built CRM ecosystems managing 5,000 to 20,000+ records across Salesforce, HubSpot, and Zoho. Created attribution, forecasting, and reporting systems that turned fragmented data into predictable revenue insights.

Inbound & Outbound Growth

Scaled inbound acquisition 3x and grew LinkedIn audiences by 150%+ through demand generation, paid media, content distribution, and mobile app growth strategies.

Positioning & Market Narrative

Architected market positioning and content engines delivering 12 to 15 research-intensive B2B assets monthly. Scaled AI-driven creative testing across 500+ variations to uncover winning acquisition and conversion strategies.

Sales Enablement & Revenue Acceleration

Built sales collateral, battlecards, RFP responses, and buyer-facing assets that improved win rates and accelerated deal velocity by 25 to 40%.

Lifecycle & Retention Marketing

Designed nurture, onboarding, upsell, and reactivation programs that strengthened customer engagement and extended lifetime value across B2B and B2C audiences.

Case Files

Go-To-Market Initiatives

Whitepaper

The Healthcare Paradox

12-page positioning whitepaper. Labor shortage + patient experience strategy. Six industry challenges analyzed. Market data (WHO, AAMC, BLS). Actionable frameworks for each challenge.

Case Study

Claims Processing Turnaround

10-page case study. Vendor transition + operational turnaround. Challenge → Solution → Results. Client ended incumbent relationship and expanded engagement within 6 months.

Article

RCM Outsourcing for Healthcare

Deep dive on revenue cycle management as labor shortage solution. Published on Medium.

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Press

Enhanced RCM Performance Framework

DME Service Solutions announces enhanced RCM performance framework for DME providers.

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Press Release

HITRUST r2 Certification

Compliance achievement announcement in healthcare trade publication.

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Sales Proposal

RCA Pilot Proposal

One-pager diagnostic with benchmarking approach for BPO partnerships.

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Email Campaign

Budget Season Campaign

Multi-touch email sequence for Q4 budget positioning and cost-efficiency narrative.

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Trade Show

Medtrade Handout

8-page conference handout with positioning, services, and case highlights.

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Print Advertisement

Healthcare Trade Ad

Full-page advertisement positioning brand and service messaging in Medtrade Magazine.

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Video

Company Overview

Messaging, scripting, visual direction, and operational framework walkthrough.

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Strategic Decks

Strategic Presentations

Strategic presentations for internal and client initiatives.

Confidential

Enterprise Proposals

RFP Responses

Enterprise RFP responses with positioning, specs, pricing, and compliance.

Confidential

My Playbook

Core Capabilities

⚙️ CRM Ecosystem Architecture

Strategy & Infrastructure

20K+

Records Managed

Platforms

35%

Faster Cycle

🔄 Marketing Automation & Nurture Flows

Strategy & Infrastructure

15+

Active Flows

40%

Engagement Lift

5K+

Contacts/Month

📊 Revenue Attribution Modeling

Strategy & Infrastructure

$2M+

Pipeline Tracked

Month Cycle

98%

Accuracy

🧹 Data Hygiene & Enrichment

Strategy & Infrastructure

5K+

Records Cleaned

85%

Enrichment Rate

60%

Research Time Saved

📈 Revenue Forecasting & Analytics

Strategy & Infrastructure

15+

Dashboards Built

100%

Real-Time

C-Suite

Ready

🎯 LTV & Churn Predictive Analytics

Strategy & Infrastructure

40%

LTV Increase

25%

Churn Reduction

Cohorts Analyzed

💼 LinkedIn Paid Ads

Inbound & Outbound Growth

150+

Campaigns

35%+

CTR Improvement

40–50%

CAC Reduction

🔍 Google Search & Display

Inbound & Outbound Growth

200+

Keywords

3.2

Avg. ROAS

45%

YoY Growth

📱 Meta Ads Platform

Inbound & Outbound Growth

80+

Creative Variations

2.8

ROAS

Audience Cohorts

🌐 Organic SEO

Inbound & Outbound Growth

50+

Pages Optimized

150%

Organic Traffic

Top 10 Keywords

📲 App Store Optimization

Inbound & Outbound Growth

120+

Keywords Ranked

App Store Listings

4.6★

Avg Rating

👑 Mobile App Paid UAC

Inbound & Outbound Growth

25+

Campaign Variants

3.2

LTV:CAC Ratio

Ad Networks

📢 Organic Social Media

Inbound & Outbound Growth

150%+

Audience Growth

45K

Followers Built

Engagement Rate

💬 SMS & WhatsApp Marketing

Inbound & Outbound Growth

95%

Open Rate

500K+

Messages Sent

12%

Click Rate

✉️ Automated Cold Email

Inbound & Outbound Growth

10K+

Contacts Targeted

35%

Open Rate

Reply Rate

🖥️ Website & Landing Pages

Positioning & Market Narrative

15+

Pages Built

35%

Conversion Rate

2.4s

Load Time

📚 B2B Thought Leadership

Positioning & Market Narrative

10+

Assets Created

50K+

Downloads

Speaking Slots

⚔️ Competitive Positioning

Positioning & Market Narrative

Competitors Tracked

Battlecards

25%+

Win Rate Lift

🎬 Video Marketing & Brand Content

Positioning & Market Narrative

30+

Videos Produced

Content Series

45%

Engagement Lift

🤝 Influencer & Creator Partnerships

Positioning & Market Narrative

15+

Partnerships

5M+

Combined Reach

30%

Cost Savings

🎯 Sales Battlecards

Sales Enablement

12+

Battlecards

100%

Sales Adoption

20%

Deal Velocity

📊 Sales Pipeline Collateral

Sales Enablement

50+

Decks Created

25–40%

Win Rate Lift

$50M+

Deal Value

🤖 Co-Marketing Partnerships

Sales Enablement

Partners

2K+

Attendees/Event

40%

Cost Reduction

🎪 B2B Trade Shows

Sales Enablement

Events Managed

20+

Onsite Meetings

$5M+

Pipeline Created

👥 Executive Roundtables

Sales Enablement

Events/Year

10–15

Attendees/Event

$10M+

ARR Influenced

📧 Onboarding Email Streams

Lifecycle & Retention

10+

Sequences Built

65%

Activation Rate

30%

Faster TTI

📈 Upsell & Cross-Sell Playbooks

Lifecycle & Retention

Playbooks

$2M+

ARR Expansion

35%

Adoption Rate

⭐ Customer Advocacy

Lifecycle & Retention

15+

Case Studies

50+

References

30%

Cycle Reduction

🔄 Win-Back & Churn Reactivation

Lifecycle & Retention

25%

Reactivation Rate

10K+

Customers Targeted

$500K+

Revenue Recovered